1st October 2008
Entrepreneurial spirit alive and well, despite downturn in new businesses
The number of new businesses launched in Scotland has dropped compared with this time last year, but the economic spirit is still alive and well.
READ MORE
1st October 2008
GO secure record government contract
Glasgow Opportunities (GO Group) has secured the contract to provide support to Scotland’s inventors and innovators through the Innovators Counselling and Advisory Service for Scotland (ICASS) for a record-breaking fourth time.
READ MORE
28th September 2008
Glaswegians top innovation charts
Glasgow has beaten Edinburgh to be crowned Scotland’s most innovative city.
According to the latest statistics released by The Innovators Counselling and Advisory Service for Scotland (ICASS), Glaswegians account for 15.8% of Scotland’s innovation activity, with residents seeking the most innovation and invention support from ICASS.
READ MORE
24th September 2008
NODA slams government free ticket ‘gimmick’
The professional body for amateur theatre today attacked the launch of a free theatre ticket plan launched by the Department for Culture, Media and Sport (DCMS) in conjunction with Arts Council, calling it an elitist gimmick.
READ MORE
Go to our news Archive
29/5/2007 - EMI MUSIC'S ‘TALKING’ SHOP FRONT TURNS WINDOW SHOPPING INTO A REALITY
‘Window shopping’ has become a reality for EMI’s Angel Music Group, as they stop London shoppers in their tracks with a ‘talking’ shop window to promote US hip-hop star Mims.
New technology by advertising company Motomedia turns the window’s entire plate glass surface into a speaker, which, combined with projected images, turns a normal shop front into a living, talking advertisement, giving shoppers a real chance to try before they buy.
Until now the technology has been science fiction in futuristic films such as Tom Cruise’s Minority Report, but now a former bank in Shepherds Bush Road, Hammersmith, has been given a new lease of life and transformed into an almost real life MySpace page for hip-hop star Mims and his new album “Music is my Savior.”
The technology used delivers very high quality audio, comparable to that experienced with a CD. Combined with a powerful in store projector, videos are seen and heard coming directly from the plate glass shop window. When shoppers stop to hear a track from the rapper’s album, they automatically receive a message to their mobile phones via Bluetooth, offering them an exclusive free download.
Miguel Tatay from mobile marketing agency New Visions, who devised the campaign on behalf of EMI, said: “This takes outdoor advertising to the next level, offering not only an audio/visual experience but also sample content that the consumer can walk away with.”
With increasing numbers of empty shops in Britain’s high streets, known in the retail industry as the e-Bay effect, this revolutionary technology is seen as one way of transforming empty retail units where consumers can still shop by sampling and downloading information. It turns the phrase ‘window shopping’ into a reality.
Angel Music Group’s campaign follows on from EMI Records’ success earlier this year when they launched the world’s first talking shop window for LCD Soundsystem.
The idea is the brainchild of Kenny MacLean, Managing Director of Motomedia. Kenny explained: “Our audio driver technology turns the glass into a high-quality speaker. At the same time, special vinyl is applied to the windows to create a rear projection video that is visible in daylight. This creates outstanding audio-visual theatre in any retail location and, coupled with Bluetooth, represents a new and powerful method of attracting buyers, even from an empty shop.”
He added: "We are very excited about the Motomedia concept and feel it is the perfect platform to launch music. We are particularly pleased that the first company to adopt this technology EMI Music, the world’s largest independent music company.”
Further information can be found at www.motomedia-uk.com or www.new-visions.co.uk
telephone 0800 032 1127 |
email info@axismediagroup.co.uk
Registered in England and Wales | 4375076
website designed by stream media | sitemap
