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12/3/2007 - SNAPZ FRUIT AND VEG CRISPS ARE THE “TOAST” OF THE TOWN

A British charity dedicated to challenging issues surrounding obesity has commended Scottish firm Snapz Crisps for providing people with an effective way to try and fight against junk food addiction.

The Obesity Awareness and Solutions Trust or “Toast” today launched the seventh “UK Obesity Awareness Week”, designed to increase understanding of obesity as a complex issue, rather than something that can be fixed with a simple “eat less, exercise more” solution. Since its formation in 2001, the primary aim of the charity has been to ensure that people whose lives are affected by obesity have an impact on policies and treatment.

Snapz Crisps’ products have been recommended by the charity as a healthy  alternative for those who are struggling to break the fatty crisp habit. Made from dehydrated apple, carrot and beetroot and served in brightly coloured 20g or 14g packets, the crisps aren’t baked or fried like many other ‘healthy’ alternatives.

In fact, each pack contains less than 1g of fat, with no added salt, sugar, artificial colours or artificial flavourings. Each 20g bag also contains two apples instead of the traditional half a potato found in normal bags of crisps, and as such the snacks even count towards being one of your five portions of fruit and veg a day.

The crisps are the brainchild of dad of three Bahram Ajodani, who took on the tough task of trying to get his own children to ditch potato crisps in favour of dried fruit, a major part of the daily diet in his home country of Iran. He said:

“My children weren’t even slightly interested in dried fruit, so I headed back to the drawing board as they munched away on greasy snacks! Then in 2003, I hit on the idea of creating crisps that were made from dehydrated fruit, as it was the crunch factor that traditional snacks lacked. This is when Snapz were born.”

Snapz offer a range of thirteen different varieties and the apple range is particularly suited to children. The sweet natural flavours – orange, banana, strawberry and blackcurrant – appeal to a younger audience and have even been described by one young reviewer as “tasting like good-for-you Skittles”.

For adults the more sedate beetroot or carrot varieties might appeal more – finding a home in lunch boxes, at parties, and for dipping into hummus or sprinkling on salads.

Charity director Louise Diss said:

“Twenty years ago, anorexia was treated as a matter of under-eating and the first line treatment was force-feeding. It is now recognised that this condition is a serious and complex illness requiring psychological as well as physiological input. The same is true of obesity. It is important that each individual be able to deal with their condition in their own way and changing snacking habits can be part of this process.”

Snapz Crisps are currently available online at www.snapzcrisps.com, in selected Tescos and Sainsbury’s, and in health food stores across the UK.

Ends

Monday 12th March 2007

Notes to the editor

This release sent on behalf of Snapz Crisps by Jane Nower, Axis Media Group 0141 889 6868 / 07894607584 / jane@axismediagroup.co.uk

For more information on TOAST contact Louise Diss on enquiries@toast-uk.org or 01279 866010.

Useful stats

National Obesity Awareness Week 11th to 17th March 2007 organised by TOAST [The Obesity Awareness & Solutions Trust] The National Obesity Awareness Week has been organised by Britain’s largest obesity charity to create awareness and understanding for the 20 million Britons battling with obesity – a growing majority of which are children.   

The facts about obesity – Health of the Nation Survey 2006

Over 65% of the adult population are overweight or obese, 24% are obese
19% of children are obese
25% of young people between the ages of 11 and 16 are obese
1 in 4 adults are obese
1 in 4 young people over the age of 11yrs are obese
1 in 5 children between 2-15 years of age are obese.

 The financial costs of obesity - House of Commons Health Committee on Obesity  

£3.3 - £3.7 billion per annum for obesity
£7.4 billion per annum for obesity plus overweight
By 2025 a quarter of the NHS budget will be used to treat type two diabetes
18 million sick days a year

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