Telephone 0800 032 1127

30/1/2007 - SNAPZ CRISPS COMMENDED BY CONSENSUS ACTION ON SALT

Apple Snapz Shoppers are being urged to boycott processed foods containing “unnecessary” amounts of salt by the Consensus Action on Salt and Health action group (CASH) and have been given lists of suitable brands to choose instead.

Snapz Crisps - whose healthy apple, beetroot and carrot crisps are distributed from a base in Edinburgh - were held up as an example of a good low-salt alternative by the action group.

CASH – set up ten years ago - was the first organisation in the UK to call for a sustained reduction in the amount of salt added to foods. Their aim is to get food producers to lower salt content in food. This in turn lowers blood pressure and reduces the number of people dying and suffering from strokes and heart attacks, two of Britain’s biggest killers.

Lower-salt alternatives exist

In their latest survey, CASH revisited 127 products previously “named and shamed” as being high in salt to see whether levels had changed. The group also looked at some examples of high-salt foods for which lower-salt alternatives now exist.

CASH found that two thirds of the foods that they re-surveyed (66%) have reduced their salt concentration. Research shows that for every one gram per day average reduction in the UK population’s intake of salt, 7,000 deaths from strokes and heart attacks will have been prevented.

Birds Eye, New Covent Garden Soups, Heinz and most supermarkets were congratulated by the group. Professor Graham MacGregor, Chairman of CASH said:

“Most cornflakes in the UK now have around two thirds the amount of salt they contained in 2004, which is a 30% reduction. However, we recently found a Sainsbury’s product – Oat and Bran Flakes – with 2.4g of salt per 100g.

As a comparison, Atlantic seawater contains 2.5g of salt per 100g. With so many alternative cereals available with far lower salt contents, we want people to stop buying high salt products like this.”

Snapz an alternative to Snack-a-Jacks

Snapz fruit and vegetable crisps come in fourteen different varieties and are recommended by CASH as an alternative to Quaker Salt & Vinegar Snack-a-Jacks, which, with 1.5g of salt contained in a 30g bag, provide a quarter of an adult’s daily limit.

Finlay Lockie, one of the directors of Snapz said:

“It is great to see that a group like CASH recognise the benefits of crisps like Snapz, which have no artificial colours or preservatives and less than one per cent fat, in addition to having only trace levels of salt. You can buy them in a 5-variety multipack for the same price as good quality crisps in selected Tesco stores, and Sainsbury’s will be selling a range of our products in its Scottish stores from March.”

Take a look at the CASH table

Food to avoid	Better options
Sainsbury’s Oat & Bran Flakes (2.4g salt per 100g)	Nestle Shredded Wheat (trace salt per 100g)
Tesco Stayfresh Wholemeal Bread (1.5g salt per 100g)	Sainsbury’s I Stay Fresher for Longer Wholemeal Bread (0.9g salt per 100g)
Dairylea Dunkers Twists (2.3g salt per 100g)	M&S Cool Cheesy Dippers (0.8g salt per 100g)
Quaker Salt and Vinegar Snack-a-Jacks (5.1g salt per 100g) (1.5g of salt contained in a 30g bag, a quarter of an adult’s daily limit)	Unsalted crisps / Applesnapz fruit and vegetable crisps (trace salt per 100g)
Unilever Peperami Sticks (around 4.0g salt per 100g)	Sainsbury’s Tikka Chicken Breast Slices (0.4g salt per 100g)
Tesco/Sainsbury’s Crumpets (2.0g salt per 100g)	M&S Classic Crumpets (0.9g salt per 100g) or Tesco Value Teacakes (0.8g salt per 100g)

Scottish Event Awards - Winner telephone 0800 032 1127 |
email info@axismediagroup.co.uk
Registered in England and Wales | 4375076
website designed by stream media | sitemap

30/1/2007 - SNAPZ CRISPS COMMENDED BY CONSENSUS ACTION ON SALT

Food to avoid

Better options